72%
Research providers online before booking
65%
Prefer online appointment booking
58%
Expect same/next-day availability
"45% Willing to switch for better digital experience"
Price Sensitivity & Insurance Dynamics
- 40% increase in price comparison behavior since 2022
- Insurance network participation increasingly critical
- Price transparency becoming differentiator
- Out-of-pocket patients seeking value-based care
Quality & Reputation Indicators
- Google ratings influence 85% of decisions
- Social media reviews growing in importance
- Word-of-mouth still dominant (68% of referrals)
- International accreditation now expected for premium facilities
What This Means for Healthcare Providers
Patient behavior has fundamentally shifted. Facilities without strong digital presence and responsive systems are invisible to the majority of potential patients regardless of clinical quality.