Market Research Enabling $50M+ Investment Decision

Al Farabi Advisory conducted a targeted market research study in Muscat, providing investors with actionable insights to identify the optimal healthcare business model, location, and regulatory pathway for entry.

Client
Confidential healthcare investor group
Country
Sultanate of Oman

Challenge

Investors faced uncertainty in entering the Muscat healthcare market, with fragmented competition, unclear regulatory pathways, and the need to determine the most viable business model and location before committing capital.

Solution

  • Conducted a three-day structured market research combining stakeholder interviews, site surveys, hospital visits, and residential cluster assessments

  • Engaged regulatory bodies, municipal authorities, healthcare associations, payors, hospital leaders, and senior clinicians

  • Assessed five potential sites for visibility, accessibility, patient catchment, and regulatory suitability

  • Evaluated four business model concepts: day surgery hospital, diabetes & obesity hospital, geriatric care centre, and urgent care clinics

The Impact

  • Identified a high-potential business model supported by growing demand and government hospital waitlists
  • Recommended the preferred site with optimal residential catchment and visibility
  • Provided investors with data-driven insights to proceed confidently to financial feasibility and business planning

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